One right step taken towards branding and selling the products and services through online marketing is the creation of website. One should remember mere creating a website does not helps in creating global presence of one’s business and its products. There are few facts that might scratch one’s brains over:
1) The website is a show stopper, however, how will people know if there really is a show going on?
2) The website is enlisted in search engines but do people really have time to crawl through all the 100+ search results.
There are many such questions one cannot possibly ask to itself unless they know the tricks of the trade. A research conducted on behavior of people ‘who do search’ indicates that almost all of them look for not more than first 40 searches or maximum 2 to 3 pages. Things like this doesn’t create a barrier, if someone is a big shot in the industry and have promotion running in almost every form of advertisement or commercials. This means people know the name of the company and they end up putting the name of the company in all probability. Else wise, one needs to allocate all its important resources for brand awareness or hire a specialist what we call as ‘SEO Expert’.
‘SEO’ stands for Search Engine Optimization. An ‘SEO Expert’ is someone who has in-depth knowledge and knows how to divert more and more traffic following potential business. ‘SEO Expert’s’ is a magician who can cast a few spell and make one’s website list at the top of the search engines. Learning the complex search engine algorithms, they manipulate the content and HTML code with keywords, meta tags and others to increase the ranking.
‘SEO service’, is not just about ranking at the top of the search engine pages. There is more than what meets the eyes. SEO services enable to portray a larger than life brand image that was earlier impossible for SMEs. Moreover, SEO services add value to one’s long-term and short-term vision by adding more traffic. It also helps in creating effective inbound links, communication with social media sites and improvising the look & feel and navigation of the site.
In this era of globalization, it is paramount learn and understand business marketing objective and need for opting self proclaimed ‘SEO Expert’ a freelancer or ‘SEO Company’. Needless to mention, they both might have experience in their respective field, but let’s count few pros and cons for the sake of it. This might help you in making decisions before falling to the bandwagon of practicing SEO Program.
Freelancers are inexpensive but remember quality services usually come with premium prices. A freelancer can disappear in between project due to xyz reasons, however, an ethical SEO company will stay there and probably has better disaster recovery plans for continuity of business. A freelance will be less accountable but a company shall take more accountability as they will be worried about their brand image. One also needs to be careful with the black hat practitioners, which are swarming the industry.
With larger access to pool of talent and more brains to do the brainstorming, an authenticated SEO Company can ensure greater ROI.
